Our Background

PR Association Services & Consulting is the trusted choice for associations and not-for-profits seeking strategic clarity, operational excellence, and long-term impact. At the helm is Peta Riles, one of Australia’s top consultants in the association space and the published author of The Essentials: A Simple Guide to Associations a go-to resource for professionals across the sector.

Backed by over two decades in leadership, from Association CEO and Head of HR, to leading the delivery of a $21 million government contract impacting thousands. Peta brings unmatched insight and results-driven strategy. Peta brings a rare depth of insight into the unique challenges and opportunities facing member-based organisations. She has advised national bodies, managed major government contracts, delivered transformative events, and led organisations through governance reform, ISO compliance certifications, and brand repositioning.

Certified in Management Consulting (CMC), Strategy (CSP), Governance, Risk & Compliance (GRC), Human Resource Management (HRM), and currently completing her MBA, Peta’s approach blends academic rigour with practical, boardroom-tested leadership. Her track record includes streamlining operations, launching data-led marketing strategies, and establishing trusted frameworks that deliver measurable results.